Global Courseware Expansion: How Velsoft Scaled Conversions Across Three Continents
Once upon a time in January 2018, Velsoft—a thriving training courseware business spanning the United States, Canada, and Saudi Arabia—hit an unexpected roadblock. Known for their highly customizable training materials, the brand suddenly watched its sales plummet to an alarming low.12
Desperate to turn the tide, the website owner reached out for help. The mission was clear, but the mountain was steep. The team faced a gauntlet of marketing challenges: they needed to unearth the perfect keywords, magnetize deeply relevant traffic, master the art of remarketing and retargeting, slash the cost per conversion, and ultimately, bring the sales numbers back to life.23
The early days were tough. Before the new Pay-Per-Click (PPC) strategy kicked off, the campaigns were stalling, pulling in zero impressions, zero clicks, and absolutely no conversions.4
The Strategy: Re-Engineering Global Reach
Armed with deep research, PPC experts bypassed the guesswork and targeted high-traffic keywords that boasted massive average monthly searches, aiming to flood the site with qualified buyers. In the very first week, they injected these high-intent keywords into the account and completely overhauled the ad copy to captivate potential customers.56
However, driving traffic was only half the battle. To ensure they weren’t wasting a single penny, the team meticulously combed through search query reports, setting up strict negative keywords to slam the door on irrelevant traffic.6
Slowly but surely, the gears began to turn. The account witnessed a powerful surge in clicks and Click-Through Rates (CTR) inside Google AdWords. The strategy didn’t just work; it thrived.7
The Results: Unlocking Unprecedented Scale
By unleashing highly targeted campaigns—like the “Sales-Performance Max” campaigns across the UK, USA, and Ireland—the brand began capturing value like never before. For instance, the USA campaign alone generated 134 conversions with a massive conversion value of over £23,160. Across the entire account, the total conversion value skyrocketed to a breathtaking £196,686.68.8910
When the dust settled, the results spoke for themselves:
- Crushed Costs: The cost per conversion plummeted from a painful CA$95.10 down to a highly efficient CA$25.91.11
- Massive Growth: Velsoft successfully captured a staggering 24,779 conversions.12
What started as a winter sales slump in 2018 transformed into a masterclass in PPC precision, rewriting Velsoft’s growth story across the globe.2